Exploring how Moolans Exports (India) has charted its path towards success, achieving a significant turnover

In the dynamic world of business, staying relevant is crucial for sustained success. Companies must constantly evolve to maintain their competitive edge and ensure long-term growth.One such success story is ofMoolans Exports (India) Pvt Ltd, the exports wing of the Varghese Moolan Group that embraced the power of rebranding, resulting in not just crossing the 100 crore revenue milestone, but also setting the stage for a promising future.
A humble beginning with a visionThis level of success wasn’t achieved overnight. It required careful planning, meticulous execution, and a deep understanding of the nuances of international commerce and trade.
The scion of Varghese Moolans Group, Vijay Moolan’s proficiency in international operations, and his 15-year official involvement proved instrumental — it helped their export division reap success. It’s his initial education from the West and interest in international trade that helped them catapult.
With an ambit of 40-year-old successful foothold in international and national markets by his father, Chairman of Varghese Moolans Group, Vijay attributes their success to customers who have bestowed immense faith in their name.
Vijay Moolan, CEO, says, “Moolans Exports is our third division under the 40-year-old Varghese Moolan Group to achieve a turnover exceeding 100 crore.”
The company’s chairman, Dr Varghese Moolan, has a doctorate in marketing management with relevance to food, underscoring their focus on research and development in spices and condiments.
Notably, the company’s relentless work over the years has been recognised with various government recognitions. Varghese Moolan, Chairman, says, “We are honoured to have received the Best Exporter awards from the Chambers of Commerce.”
Much of this was possible due to the consistent hard work of their staff who have stayed loyal to the firm for years. In fact, the company’s chairman, Dr Varghese Moolan, ascribes their diverse triumphs to the diligent workforce of their firm to a large extent.

Varghese Moolans Group export to regions like the Middle East, Africa, USA, Europe and Australia, targeting NRI communities, and have a long history since the 1980s. They hold strong fort in the Saudi Arabian market and export over 200 products to the regions. Their core competencies include retail chain markets under the brand name Moolans and organic gardens. In a fiercely competitive market, Varghese Moolans Group has differentiated itself through its focus on innovation, customer-centric approach, and consistent delivery of results, positioning itself as a formidable player in the export industry.

Impact of Rebranding: A Key Performance Indicator
Economically, Varghese Moolans Group contributes to Kerala’s export-led growth, a state that accounts for a significant share of India’s spice production. Varghese Moolan, Chairman, says, “Reports suggest that the firm saw a 15% growth in business turnover from the previous financial year, reflecting our continued commitment to progress and success.”
Central to this success is the company’s ability to rebrand itself using a new brand ambassador. This strategic rebranding initiative proved to be a game-changer for the company, culminating in remarkable returns. With the current revenue threshold, the future appears promising for the company. The company is poised to capitalise on new opportunities and explore untapped markets, equipped with a strong and appealing brand identity along with marketing strategies, thus aiming to capitalise with a 20% hike in the next assessment year.
Beyond Spices: A Diversified PowerhouseThe Varghese Moolan Group’s revenue growth is a reflection of its strategic foresight and its ability to adapt to a rapidly changing world. It continues to expand its footprint into real estate, logistics, e-commerce, men’s grooming, film production, gold and diamond, along with petrochemicals and hospitality in the pipeline.
The group’s CSR arm, Varghese Moolan Foundation, amplifies its impact through community welfare, medical aid for underprivileged children and much more — echoing Dr Varghese Moolan’s belief in sharing prosperity. The stakes are indeed high, but with a proven track record of success, they are well-positioned to navigate future challenges and sustain their growth trajectory.
A Legacy in MotionVarghese Moolans Group stands as a microcosm of India’s entrepreneurial spirit, rooted in heritage, yet reaching for the future. As Dr Varghese Moolan’s vision evolves under their son Vijay’s stewardship, the company has not only achieved financial success but has also positioned itself for sustained growth.
Their remarkable accomplishments stand as a beacon of inspiration for businesses to unlock new opportunities that drive meaningful progress in the dynamic business landscape.
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